Below is a summary of what occurred in the world of search today, as discussed on Search Engine Land and other sources across the web.
From Search Engine Land:
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Last chance: Save $450 on a seat at SMX West
Nov 12, 2018 by Search Engine Land
Results-driven marketers are attending SMX® West for practical SEO and SEM tactics and strategies. The event will take place on January 30-31 in San Jose and will include over 30 sessions rich in tactics, inspirational keynotes, networking events, and guaranteed white-hat tactics from trusted practitioners. Attendees will also enjoy top-notch amenities that ensure a productive and convenient experience, including hot meals and WiFi. -
When exact match isn’t exact anymore: A script to regain control
Nov 12, 2018 by Daniel Gilbert
Contributor Daniel Gilbert presents a script to help exactly manage which keywords to bid on and control where they appear. -
Google PageSpeed Insights tool gets a major update with more data from Lighthouse
Nov 12, 2018 by Barry Schwartz
Version 5 of Google PageSpeed Insights has been released, offering a comprehensive range of information for users. - 3 signs it’s time to make the switch to account-based analytics
Nov 12, 2018 by Sponsored Content: Terminus
In response to how one tracks marketing efforts, it suggests a shift to account-based analytics, highlighting the complexity of using multiple platforms like Google Analytics, advertising platforms, and CRM systems for tracking and measurement.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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Facebook Attribution deep dive: Democratizing attribution for digital marketers
Nov 12, 2018 by Simon Poulton
Facebook is leveling the playing field by offering ways to compare platform performance without bias. -
WhatsApp ads are coming: Will advertisers start buying?
Nov 12, 2018 by Amy Gesenhues
Social media marketing agencies discuss Facebook’s strategy to monetize WhatsApp through advertising. -
Last chance: Save $450 on a seat at SMX West
Nov 12, 2018 by Marketing Land
Similar to the message from Search Engine Land, it emphasizes the benefits of attending SMX® West for advanced SEO and SEM learning and networking opportunities. -
The disastrous consequences of measuring engagement
Nov 12, 2018 by Nate Elliott
The article critiques the engagement metric in social media marketing, suggesting alternative approaches for measuring success. -
3 signs it’s time to make the switch to account-based analytics
Nov 12, 2018 by Sponsored Content: Terminus
Aligns with previous content about account-based analytics, highlighting the use of various tools to track and measure marketing data. - TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
Nov 9, 2018 by Barry Levine
A report shows that adherence to the guidelines by agencies and publishers has effectively lowered fraud to below two percent.
Search News From Around The Web:
- What Are Your SEO Predictions for 2019?, Friday Blog
- News Consumer Insights: How data is driving publisher growth, Google Blog
- Amazon asked to share Echo data in US murder case, BBC News
- Google To Review Poor Quality Search Health Results After Medic Update, Search Engine Roundtable
- How to Generate Content Ideas for Link Building, The Upper Ranks
- Inside the hype and reality of Alexa, Siri and the voice assistant ‘revolution’, Recode
- May we GIF you a suggestion? Emojis and more on Gboard, Google Blog
- The 5 Most Common On-Page SEO Issues and How to Fix Them, Raven Blog
